Improvements for METROCON18

You talked, we listened.

In direct response to your suggestions, we made mucho improvements. Here are just some of the changes we made for the 2018 event.

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Trade Show Layout

We added many more cross-traffic aisles by limiting booth runs to a maximum of 40'. This change allowed better visual and physical access between aisles for easier Attendee “discovery.” It also allowed for more 10’x20’ or 20’x20’ end-cap exhibit spaces, which are very popular with Exhibitors.

In addition to our traditional lounge areas and food distribution points placed along the primary axis of the trade show floor, we created areas for congregating and food distribution in the four quadrants of the trade show floor as to distribute more people around the trade show.

We made the center section – traditionally reserved for only the Thursday Happy Hour – smaller, and we held additional activities in the center section both days, which increased activity on the trade show floor.

We eliminated all eating and resting spots in North Hall, directing both of these activities into the Main Hall, the location of the trade show.

 

 
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Schedule

We concentrated continuing education courses at the beginning of both mornings for those Attendees in need of credits. Therefore, on both days the trade show started later than its traditional 8:30 AM start time, allowing Exhibitor staff to arrive at 9:45 AM.

After the initial concentration of continuing education courses, we allowed for more time in between courses that followed.

We did not hold any classes during the Thursday Happy Hour between 4:00 PM-6:00 PM, allowing more trade show and networking time, as well as allowing us to create a more fun, energetic atmosphere.

We ended Thursday earlier (at 6:00 PM) so that all participants had more time after the show to go to parties and private dinners.

 
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Programming

We are featured several exclusive, timely sessions by leaders from respected firms like Corgan, Gensler, HKS, HOK, IA Interior Architects, Merriman Anderson Architects, Perkins+Will, PDR, REES, Sherlock, Smith & Adams, Inc., and The Beck Group.

These sessions were not your typical CEUs – i.e., Attendees could not get these courses anywhere else but METROCON18 Expo & Conference.

We also featured educational tracks to make the conference more attractive to design professionals. Tracks include Sustainability (GBCI approved), Healthcare Design, Residential Design, Workplace Design, and AIA-approved courses for architects.

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Mobile Event App

We did not use printed paper surveys, so if Attendees wanted to provide feedback on a session they attended, then they had to do so in the mobile app.

We did not sue printed paper Booth Bingo cards, so if Attendees wanted to participate for a chance to win one of two $100 Visa gift cards, then they had to do so in the mobile app.